Solutions | Product Launches
Bayer HealthCare - Diagnostics Division
Bayer HealthCare's Diagnostics Division is one of the largest diagnostic businesses in the world, supporting customers in 100 countries. The Diagnostics Division's extensive portfolio of systems and services are deployed worldwide for use in the assessment and management of health. In 2002, Bayer Diagnostics was poised to roll out its new product — ADVIA WorkCell - the first truly integrated high-throughput clinical chemistry and immunoassay system in the world.
Bayer needed to maximize its exposure and get the word out. The Diagnostics Division selected Cramer based on our full-service, integrated approach. Cramer developed a comprehensive integrated six-month campaign centered on live and virtual events. To the campaign, Cramer produced two events — a customer VIP event and a live, interactive video webcast. Because of the success of the event, Bayer plans to use webcasting to frequently reach prospects and customers.
Bayer Diagnostics won the “Best New Product Rollout” from the Global Management Team for the launch of ADVIA WorkCell and Cramer helped to make it happen with a winning campaign strategy and flawless execution.