Solutions | Customer Acquisition & Retention
EMD Serono, Inc.
Website Development
EMD Serono, Inc, a global biotechnology leader, is committed to helping people live better, healthier lives. The leader in fertility medications, Serono is dedicated to providing patient–friendly products and services to help people build families and offers a full portfolio of fertility medications for every stage of the reproductive cycle. In the United States, about 6.1 million women and their partners face infertility.
EMD Serono, Inc turned to Cramer to create a website that would be a reliable source for support and answers for patients and consumers who are experiencing difficulty conceiving. It would need to build relationships with people who are having difficulty conceiving, regardless of their stage of the patient journey, by offering customized information and support that is accurate and trustworthy and establishing an ongoing dialogue to keep visitors engaged in the patient journey.
Cramer and Serono, Inc. were awarded the 2005 Medical Marketing & Media Award in the category, "Best Use of Digital Marketing to Consumers," for www.fertilitylifelines.com. This rewarded the best use of interactive media in raising consumer brand awareness and value.