Solutions | Brand Development
Jordan's Furniture
Barry and Eliot Tatelman's unique combination of entertainment and value makes Jordan's one of the most successful retail operations in the world. Their six stores consistently have the highest rate of sales per square foot of any furniture stores, anywhere. And their success has been nonstop for over 25 years. In 1999, Barry and Eliot sold their business to Warren Buffett's Berkshire Hathaway, but the brothers are still the guiding force behind Jordan's and their partnership with Cramer has enabled them to further grow their unique brand.
Cramer has produced more than 500 television spots that capture Jordan’s dynamic atmosphere and Barry and Eliot’s unconventional spirit. Their distinctive personalities are the driving force in their stores and in their television ads. But it's Cramer that brings their ideas to life and keeps them fresh.
Thanks to those ever-present Jordan's spots, the majority of Greater Boston's citizens have the Tatelman faces and voices burned permanently in their minds. Jordan's has become more than a universally recognized brand. It is part of the region's culture - a New England icon.