Services | Interactive
CTAM
Choosecable.com
CTAM is dedicated to excellence in consumer and business-to-business marketing of cable television, new media and telecommunications services. CTAM provides its membership, comprising cable companies, networks and suppliers, with progressive research, insightful publications, forward-thinking conferences, and consumer-facing initiatives - all designed to help the cable business grow in the competitive marketplace.
CTAM united the top ten U.S. cable companies in an effort to speak with one voice to the consumer, under the Choosecable brand. A national advertising, marketing, online and PR campaign followed, which aggressively communicated cable's unique benefits. The key element of the campaign was a consumer web site, Choosecable.com, for which CTAM turned to Cramer to conceive, design and deploy, in two different creative iterations.
The “Choosecable” website was created to show consumers that cable offers a vast domain of products and services - from High Speed Internet to primetime HDTV to On Demand programming - that empower consumers to enjoy and access all that TV and the Internet have to offer, on their terms.