Cramer Healthcare releases whitepaper sponsored by PharmaVoice
July 11, 2008
NORWOOD, MA: July 11, 2008
As part of an ongoing partnership with PharmaVoice magazine, Cramer's Healthcare division has released a sponsored whitepaper titled, "How Patient Journey MarketingTM delivers more value to your customers and your bottom line."
The whitepaper, co-authored by Liz Kay, vice president of account services for Cramer's healthcare division, and Jill Petrie, focuses on the topic of how healthcare marketers can shift their marketing communications from a patient-centric model to Patient Journey MarketingTM. In Patient Journey MarketingTM, healthcare marketers can segment, align and deliver messaging with the emotional stages the patient goes through when diagnosed with a disease. By integrating patient feedback tools as a way to gain deep patient insights, not only leads to better, more effective marketing, but also supports product development and new indications. The value of Patient Journey MarketingTM is to create a Right Message, Right Time, Right Placement approach so that communications engage the patient meaningfully, and most importantly when the patient is ready and able to hear and take action.
The whitepaper is part of a series that will be featured on PharmaVoice's website. Also part of the series was a podcast, titled "Patient Journey MarketingTM and the Power of Video", which focused on how video can be a powerful tool in patient communications.
Click here to access the whitepaper and podcast on PharmaVoice's website.
Contact
Stephanie Lewis
781-278-2371
marketing@crameronline.com