July 1, 2008
NORWOOD, MA: July 1, 2008
The vice president of account services for Cramer's healthcare division, Liz Kay, was recently featured in the June 2008 issue of DTC Perspectives magazine. DTC Perspectives specializes in the analysis of consumer marketing of pharmaceutical products. It is the premier forum for DTC marketers through DTC Perspectives Magazine, DTC Insights executive briefs and their conference series. The article, titled "Embracing Healthcare 2.0: Is It Time?" focuses on the topic of how marketers can engage patients in online conversations that are open, honest and respectful as a way to build trust and strengthen relationships.
Click here to view the article.
Contact
Stephanie Lewis
781-278-2371
marketing@crameronline.com