Cramer Executive To Present at EXHIBITOR2008
February 26, 2008
NORWOOD, MA, February 26, 2008 – Cramer, a digital marketing and events solutions agency, today announced that Darren Ross, Executive Vice President of Digital Marketing, will lead an educational seminar titled, “Connecting Multiple Meeting Sites Through Technology,” starting at 8:00 AM on Wednesday, March 12th at EXHIBITOR2008. Ross’ session will explain and examine the technology and best practices required to successfully connect separate meeting sites for an event. EXHIBITOR2008 will take place March 9-13, 2008, at the Mandalay Bay Convention Center in Las Vegas.
“EXHIBITOR2008 is the foremost gathering of trade show and corporate event industry professionals,” said Darren Ross. “This seminar will give each attendee a start-to-finish framework to simultaneously coordinate multiple meeting sites. I’ll cover a number of topics including what technology to deploy, the proper protocols and techniques, how to effectively select and manage event vendors and speakers, all the way to successfully executing the final event. I will cover every aspect of how to plan and implement a distributed meeting and will share a number of successful examples of how this engaging, interactive model really works.”
Attendees will learn the following from the “Connecting Multiple Meeting Sites Through Technology,” educational seminar:
• A framework for developing an ROI analysis
• Real-life examples of how the framework is deployed
• Various options for video and interactive content delivery
• Multiple techniques to maximize the attendee experience
• Which devices help encourage real-time collaboration and communication
• How to facilitate an engaging question-and-answer sessions between remote locations
Darren Ross has more than ten years experience in interactive marketing, technology and strategic marketing. Since joining Cramer, Ross has successfully integrated the latest digital capabilities and emerging marketing trends to broaden the impact of clients’ integrated marketing solutions. As the Executive Vice President of Digital Marketing, Ross leads Cramer’s digital marketing, design and planning teams.
EXHIBITOR2008, produced by Exhibitor magazine, is the premier education and learning conference for trade show and corporate event marketers. The theme of this year’s event is “Where Fresh Ideas Transform Exhibit and Event Marketing Programs.” EXHIBITOR2008 is expected to draw more than 6,000 trade show and event marketing professionals over the five-day conference and exhibition.
About Cramer
Cramer is a digital marketing and event solutions agency that fuses creativity and technology to design and execute experiences that move audiences. For more than 25 years, the agency has helped the world's leading and emerging brands win and retain loyal customers, launch products and inspire sales teams. Reaching audiences online, offline, through emerging media, and face-to-face, Cramer creates personalized, integrated marketing programs and events that maximize marketing impact – and their clients' dollars. Cramer’s clients include Boston Scientific, Business Objects, Gillette, MasterCard and EMD Serono, Inc. Cramer is a privately-held company. For more information please go to http://www.crameronline.com or visit their blog at http://www.awidernet.com.
Contact
Rebecca Hodgkins
781-278-2460
rhodgkins@crameronline.com